MASTER’S DEGREE IN BUSINESS DEVELOPMENT ENGINEERING
- TRAINING ORGANISATION
- MASTER’S DEGREE
Updated on 01/07/2024
ESMEP Business School is a higher education institution subject to state educational supervision through the Académie de Paris. ESMEP offers programmes in Sustainability Management ranging from Bac to Bac +5, delivered both on-campus and online, in initial and continuing education.
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CERTIFICATION PROGRAMME
01-60-05-58-30
contact@esmep.fr / admissions@esmep.fr
MASTER’S DEGREE IN BUSINESS DEVELOPMENT ENGINEERING
Présentation
The Master’s in Business Engineering (IA) at ESMEP is a RNCP-registered qualification, Level 7, designed to train professionals over two years to manage the entire sales cycle of complex solutions (high-value B2B products or services, often technological or industrial).
This programme is perfectly suited to the needs of managers focused on commercial performance, who are looking for creative, passionate, curious, and motivated team members.
Programme Benefits:
The IA Master’s at ESMEP ensures you are highly operational from your first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.
Work-Study Opportunities:
Connections with our network of premium partner companies are provided to support your work-study programme.
Accessibility for Persons with Disabilities:
For any disability-related situation, please contact the Disability Officer.
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
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MASTER’S DEGREE IN BUSINESS DEVELOPMENT ENGINEERING
Salary
The average annual salary upon graduation from the Master’s in Business Engineering is €28,000.
Students entering the first year of a Master’s programme are required to successfully complete all skills blocks, while those entering directly into the second year may be exempted from certain skills blocks.
Type of programme:
On-campus
Asynchronous e-learning
Blended learning (on-campus and synchronous or asynchronous e-learning)
Cette formation ne possède pas d’équivalence et de passerelle
Further Studies
This Master’s programme has a professional focus and therefore leads directly to employment.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
PROGRAMME OBJECTIVES
The Master’s in Business Engineering (IA) at ESMEP is a Level 7 RNCP-recognised programme that aims to achieve the following objectives:
Design customised technical-commercial proposals, integrating technical constraints, budgets, and client objectives.
Define and implement a market penetration or portfolio development strategy aligned with the company’s overall goals.
Manage the entire sales process, from prospecting to closing, in a B2B environment involving multiple stakeholders and decision-makers.
Develop advanced negotiation skills to defend the value of the offering with executive management and strategic buyers.
Coordinate internal resources to ensure the feasibility and delivery of the sold project.
Serve as a key interface between the client and R&D/Production teams, ensuring that the proposed solution is technically achievable.
Utilise Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools for commercial and reporting purposes.
Conduct thorough competitive and technological intelligence to identify new growth and innovation opportunities.
DURATION
DURATION OF STUDIES:
1,500 hours over 2 years for students holding a Bachelor’s degree (BAC+3) or equivalent.
750 hours over 1 year for students holding a BAC+4, BAC+5, or equivalent.
350 hours of asynchronous e-learning over 6 to 9 months for students entering Master 1.
450 hours of asynchronous e-learning over 9 to 15 months for students entering Master 2.
INTERNSHIP / WORK-STUDY:
Master 1 (M1): Annual training hours.
Master 2 (M2): Minimum annual training hours: 910 hours.
Admission Requirements
Entry Level(s)
Bachelor’s degree / Undergraduate degree and Bac+4
Prerequisites:
The Master’s in Business Engineering (IA) at ESMEP is open to holders of a Bachelor’s degree or any other Level 6 qualification. For entry directly into the second year of the Master’s, candidates must have completed Master 1 or hold an exemption granted by the certifying authority.
Admission is based on a review of the application and, where applicable, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2026 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Business Engineer
Sales Engineer
Business Developer
Business Manager
Technical Sales Engineer
Key Account Manager (KAM)
Sales Manager
Sales Director
Project Officer
Business Development Consultant
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST YEAR
The IA programme in the 1st year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Business Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Treasury Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Models
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Sustainable Strategies
Corporate Sales Strategies
Fundamentals of Management Control
Economic Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
2ND YEAR
The IA programme in the specialisation year is organised around two (2) main axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Negotiation Techniques and Customer Experience
Intercultural and Inclusive Management
International Economics
International Management and Trade
Semester 2:
Labour Law
Client Needs Analysis and Requirement Reformulation
Commercial Operations Management
Leadership and Team Management
Business Game
Internship (Compulsory)
Professional Dissertation Writing
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with AI support
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with AI support
Block 5: Conduct studies and draft reports in economic intelligence and corporate strategy
Assistance with Company
Search
Corporate Research Seminar
Individual Coaching
Networking with the School’s Partners
Funding
The work-study contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Corporate Research Seminar
Individual Coaching
Networking with the School’s Partners
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Tuition fees for the work-study programme: €10,500 VAT included / year
Tuition fees for the full-time programme: €5,500 VAT included / year
Registration fee: €1,000 VAT included
OUR TRAINING ORGANISATION
INFORMATIONS DE CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
