The Bachelor in Negotiation and Sales (Négo-Vente) at ESMEP is a state-recognised Level 6 qualification designed to achieve the following objectives:

• Identify high-potential prospects and use modern tools (Social Selling, CRM).

• Master questioning techniques (methods such as SPIN Selling) to diagnose client needs.

• Know how to handle objections, protect margins, and close transactions effectively.

• Understand the competitive environment and sector trends (including technological and digital developments).

• Define quantitative objectives and select the priority levers to achieve them.

• Integrate different sales channels (physical stores, e-commerce, social networks) into a coherent strategy.

• Learn to read and complete dashboards to adjust actions.

• Introduce students to managing a sales force, including recruitment and motivation of team members.

• Ensure long-term customer satisfaction to maximise Customer Lifetime Value.

• Develop oral fluency, empathy, resilience in the face of failure, and business ethics.