BACHELOR’S DEGREE IN MARKETING AND DIGITAL COMMUNICATION
- TRAINING ORGANISATION
- bachelor's degree
mise a jour le 01/07/2024
BACHELOR’S DEGREE IN MARKETING AND DIGITAL COMMUNICATION
Presentation
The Bachelor programme is a three-year course (Bac+1 to Bac+3) offering a common core curriculum in the first year, followed by specialisation during the final two years according to the student’s professional project.
For any disability-related situation, please contact the Disability Support Officer.
Disability Support Officer : Stéphane NOAH
Phone : 06 61 40 03 53
E-mail : Stephanenoah2019@gmail.com
Students entering the first or second year of the Bachelor programme must achieve a final average mark of at least 10/20 to progress to the next year, while those entering directly into the third year may be exempted from certain skills blocks.
To obtain the Level 6 certified title, students must submit all their deliverables in compliance and meet the following criteria:
Achieve at least 10/20 in continuous assessments.
Obtain a minimum mark of 12/20 in the national examination.
Complete a major oral presentation with a mark of 12/20 or higher.
Validate at least 60% of the competencies required per block.
This programme offers the possibility to validate one or more skills blocks.
All assessment methods are available and can be accessed by clicking the following link: Here
This programme may allow exemption from certain skills blocks and/or recognition of prior learning depending on the qualifications/professional titles/certifications obtained and your professional experience. See the reference framework (clickable link on “reference framework”: click here).
If applicable, please attach the exemption/recognition request, available as an attachment at the bottom of this page, to your application file.
Cette formation ne possède pas d’équivalence et de passerelle
FURTHER STUDIES
This Bachelor has a professional purpose and therefore leads directly to employment. Students may also progress to Master 1 and Master 2 or to Bac+4 and Bac+5 programmes in Digital Marketing and Communication or in Digital Strategy.
PROGRAMME OBJECTIVES
Design and deploy an organisation’s marketing and communication strategy
Lead and implement an operational marketing and communication plan
Measure, analyse, and optimise the effectiveness of marketing and communication initiatives
Perform budgetary control
Manage a team
Manage projects related to business management
DURATION
DURATION OF STUDIES:
1,750 hours of training over 3 years for students holding a BAC or equivalent
1,250 hours of training over 2 years for students with a BAC+1 level or equivalent
750 hours of training over 1 year for students with a BAC+2 level or equivalent
350 hours of asynchronous e-learning over 6 to 9 months for students entering Bachelor 1, 2, and 3
INTERNSHIP / WORK-STUDY PROGRAMME
The internship is optional during the first 2 years of the Bachelor programme
300 hours are mandatory in the 3rd year of the Bachelor programme
Admission Requirements
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Teaching Methods and Assessment
ASSESSMENT METHODS
Preparation of activity reports
Preparation of project files
Continuous assessments
Mock examinations
Oral examinations
TEACHING METHODS USED
Theoretical instruction
Role-playing or practical simulations
Course materials
Admission Procedures and Deadlines
ACCESS DEADLINES
- Registrations for the intake of 23 September 2024 will continue until 16 September 2024.
- Registrations for the intake of 09 January 2025 will continue until 02 January 2025.
Modalities
Access to our programmes can be initiated in three ways:
By the employer
By the employee, with their consent
By a student or their legal guardian
After completing the online admission form on our website, our training centre undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then offer, regardless of the chosen funding method, a file review followed by an interview (in-person or via videoconference). A placement test will be scheduled once your application has been accepted.
Career Opportunities
Sales Manager
Head of Research, Marketing, or Communication
Assistant Product Manager
Communications Officer
Marketing Manager
Marketing Director
Executive Assistant / Management Assistant (Small and Medium Enterprises – SMEs)
Head of Establishment / Business Unit / Retail Store
Project Manager
Academic Programme
1st and 2nd Year: 100% Core Curriculum
Objective: Train in management tools
Course List:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis
Start-up and Entrepreneurship
Marketing and External Communication
Negotiation Techniques
Business Projects
Business English
3rd Year: SPECIALISATION IN MARKETING AND COMMUNICATION
Six specialisations are offered to students in the 3rd year to master their field:
Digital Marketing and E-Commerce
Luxury Marketing and Retail
Event and Experiential Marketing
International Marketing and Negotiation
Responsible Marketing and Sustainable Development
Sports and Esports Marketing
3rd Year: Taking the national examination for the Level 6 certified title registered with the RNCP and recognised by the State
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Prix de la formation en alternance : 10 000 € TTC par an, pris en charge par l’OPCO (opérateur de compétences) et l’entreprise avec laquelle est signé le contrat d’alternance.
Prix de la formation en initiale : 6 500 € TTC par an.
Frais d’inscription pour les formations en initiale : 1 000 € TTC.
Les apprenants en alternance seront exempts de tout paiement de frais.
OUR TRAINING ORGANISATION
CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
