BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
- Organisme de formation
- Bachelor
mise a jour le 01/07/2024
BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
Presentation
The Bachelor in Marketing and Communication (MC) at ESMEP is a qualification registered with the RNCP, Level 6, designed to transform students into operational professionals capable of managing strategic vision and digital communication.
This programme is perfectly suited to the needs of managers responsible for communication strategy, who seek collaborators that are creative, passionate, curious, and motivated.
The ESMEP MC Bachelor prepares students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are provided to support your work-study placement.
This programme is accessible to students with disabilities.
Disability Officer : Stéphane NOAH
Phone : 06 61 40 03 53
E-mail : Stephanenoah@emsp-bs.f
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BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
SALARY
The average annual salary upon graduation from the BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION is €28K.
This programme has no equivalencies or pathways.
Students entering the first year must validate all skills modules.
Cette formation ne possède pas d’équivalence et de passerelle
FURTHER STUDIES
This Bachelor’s programme has a professional focus and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s programme.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
Programme Objectives
The Bachelor in Marketing and Communication (MC) at ESMEP is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn to analyse competitors, market trends, and consumer behaviour.
Know how to position a product (Price, Product, Distribution, Promotion).
Use tools to identify a brand’s strengths and weaknesses.
Learn to orchestrate a campaign from start to finish (objectives, targets, budget).
Create and manage brand image and visual identity.
Know how to organise events or manage press relations.
Master Community Management.
Understand organic and paid search engine optimisation.
Gain an introduction to desktop publishing tools (such as the Adobe suite or Canva) to produce visuals and videos.
Develop interpersonal skills to persuade clients or partners.
Learn to manage budgets and meet tight deadlines.
Duration :
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year onwards.
Admission Requirements
NIVEAU(X) DE RECRUTEMENT
RECRUITMENT LEVEL(S)
Bachelor and Post-Bachelor (Level 5)
Prerequisites:
The Bachelor in Marketing and Communication (MC) at ESMEP is open to holders of a French baccalaureate and, at the third-year level, to holders of a BTS or any other Level 5 qualification.
Admission is based on the evaluation of the application file and, if required, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and skills evaluation (written + oral) / Thesis defence / Professional evaluation within the company / Professional management thesis
Training Summary Documents:
Course materials (PDF, and/or Word, and/or PowerPoint formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Admission Deadlines
Registration for the September 2026 intake takes place from 1 March to 20 September 2026.
Registration for the January 2027 deferred intake continues until 18 December.
Modalities
Access to our programs can be initiated:
By the employer,
At the initiative of the employee with their agreement,
By a student or their legal guardian,
Work-study option available from the 3rd year.
After completing the registration form, our school undertakes to respond within 72 hours.
If the program requires prerequisites, we will then propose—regardless of the funding method you plan to use—a knowledge test and/or a placement interview (by phone or videoconference) and/or a review of your application file.
CAREER OPPORTUNITIES
Assistant Project Manager in Communication Agencies
Assistant Project Manager in Media Agencies or Ad Operations
Communication Officer (External/Internal) at the Client Company
Product Manager
Digital Marketing Officer
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST AND 2ND YEAR
The MC programme in the 1st and 2nd years, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience
Semester 2:
Start-Up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Introduction to Marketing and Communication
Intercultural Business Relations
Visual Identity and Graphic Charter
Leadership and Team Management
Internship (Optional)
3RD YEAR
The MC programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
E-Commerce Project Management
Digital Communication Strategies and Introduction to Ads
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Digital Law
UX Design and Customer Experience
Marketing & Web Marketing Strategy
Team Management
Internship (Compulsory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Coordinate and improve the commercial activity of the trading establishment
Block 2: Contribute to the strategic orientations of the brand and optimise the economic performance of the trading establishment
Block 3: Manage the employees of the trading establishment
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Our Training Organisation
CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
