BACHELOR’S DEGREE IN COMMERCIAL MANAGEMENT
- Organisme de formation
- Bachelor
mise a jour le 01/07/2024
BACHELOR’S DEGREE IN COMMERCIAL MANAGEMENT
Presentation
The Bachelor in Commercial Management (CM) at ESMEP is a qualification registered with the RNCP, Level 6, designed to transform students into sales and operational management professionals capable of executing a strategy from A to Z.
This programme is perfectly suited to the needs of managers responsible for driving commercial strategy, who seek collaborators that are creative, passionate, curious, and motivated.
The ESMEP CM Bachelor prepares students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are provided to support your work-study placement.
This programme is accessible to students with disabilities.
Disability Officer : Stéphane NOAH
Phone : 06 61 40 03 53
E-mail : Stephanenoah@emsp-bs.fr
Our Academics
- Undergraduate
- Postgraduate
- PhD Scholarship
- Online Programs
Take A Tour
BACHELOR’S DEGREE IN COMMERCIAL MANAGEMENT
SALARY
The average annual salary upon graduation from the BACHELOR’S DEGREE IN COMMERCIAL MANAGEMENT is €28K.
This programme has no equivalencies or pathways.
Students entering the first year must validate all skills modules.
Cette formation ne possède pas d’équivalence et de passerelle
FURTHER STUDIES
This Bachelor’s programme has a professional focus and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s programme.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
Programme Objectives
The Bachelor in Commercial Management (CM) at ESMEP is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn to conduct sales meetings in B2B (Business to Business) and B2C (Business to Consumer) contexts.
Know how to implement CRM (Customer Relationship Management) tools to maintain long-term client relationships.
Master modern techniques (social selling, phoning, marketing automation) to acquire new accounts.
Interpret key performance indicators (KPIs) such as average basket, conversion rate, or gross margin.
Prepare sales forecasts and ensure the profitability of actions undertaken.
Report on activities to management in a concise and visual manner.
Analyse competitors and market trends to identify growth opportunities.
Translate the company’s strategy into concrete objectives and field actions.
Participate in promoting the offer (events, digital marketing, sales support materials).
Understand how to integrate and develop employee skills.
Know how to motivate a sales force and set individual and collective objectives.
Acquire the legal fundamentals necessary to manage sales contracts and team operations.
Duration :
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year onwards.
Admission Requirements
NIVEAU(X) DE RECRUTEMENT
RECRUITMENT LEVEL(S)
Bachelor and Post-Bachelor (Level 5)
Prerequisites:
The Bachelor in Commercial Management (CM) at ESMEP is open to holders of a French baccalaureate and, at the third-year level, to holders of a BTS or any other Level 5 qualification.
Admission is based on the evaluation of the application file and, if required, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and skills evaluation (written + oral) / Thesis defence / Professional evaluation within the company / Professional management thesis
Training Summary Documents:
Course materials (PDF, and/or Word, and/or PowerPoint formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Admission Deadlines
Registration for the September 2026 intake takes place from 1 March to 20 September 2026.
Registration for the January 2027 deferred intake continues until 18 December.
Modalities
Access to our programs can be initiated:
By the employer,
At the initiative of the employee with their agreement,
By a student or their legal guardian,
Work-study option available from the 3rd year.
After completing the registration form, our school undertakes to respond within 72 hours.
If the program requires prerequisites, we will then propose—regardless of the funding method you plan to use—a knowledge test and/or a placement interview (by phone or videoconference) and/or a review of your application file.
CAREER OPPORTUNITIES
Business Officer
Sales Executive
Business Developer
Technical Sales Representative
Key Account Manager (KAM)
Sales Officer
Retail Manager
Commercial Officer
Project Officer
Business Development Consultant
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST AND 2ND YEAR
The CM programme in the 1st and 2nd years, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience
Semester 2:
Start-Up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Corporate Commercial Strategies
Basic Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Internship (Optional)
3RD YEAR
The CM programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Negotiation Techniques and Customer Experience
Intercultural and Inclusive Management
International Economics
International Management and Trade
Semester 2:
Commercial Law
Logistics & Supply Chain
Marketing & Web Marketing Strategy
Commercial Operations Management
Internship (Compulsory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Coordinate and improve the commercial activity of the trading establishment
Block 2: Contribute to the strategic orientations of the brand and optimise the economic performance of the trading establishment
Block 3: Manage the employees of the trading establishment
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Our Training Organisation
CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
