BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
- Organisme de formation
- Bachelor
mise a jour le 01/07/2024
BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
Presentation
The Bachelor in Brand Management and Branding (GM) at ESMEP is a qualification registered with the RNCP, Level 6, designed to train hybrid profiles capable of learning how to build, manage, and protect the identity of a company or product in a competitive environment.
This programme is perfectly suited to the needs of managers responsible for brand management, who seek collaborators that are creative, passionate, curious, and motivated.
The ESMEP GM Bachelor prepares students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are provided to support your work-study placement.
This programme is accessible to students with disabilities.
Disability Officer : Stéphane NOAH
Phone : 0160055830
E-mail : Stephanenoah@emsp-bs.fr
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BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
SALARY
The average annual salary upon graduation from the BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING is €28K.
This programme has no equivalencies or pathways.
Students entering the first year must validate all skills modules.
Cette formation ne possède pas d’équivalence et de passerelle
FURTHER STUDIES
This Bachelor’s programme has a professional focus and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s programme.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
Programme Objectives
The Bachelor in Brand Management and Branding (GM) at ESMEP is a state-recognised Level 6 qualification designed to achieve the following objectives:
Define the brand’s mission, vision, values, and promise.
Learn to differentiate a brand from its competitors so that it occupies a unique position in the consumer’s mind.
Create a coherent and emotional brand narrative.
Oversee the creation of visual identities, packaging, and communication materials.
Align pricing, product, and distribution with the desired brand image.
Ensure that every touchpoint (store, website, customer service) reflects the brand image.
Learn to manage the brand voice across different platforms.
Know how to protect the brand’s reputation in the event of a “bad buzz”.
Identify and collaborate with relevant brand ambassadors.
Analyse brand awareness (spontaneous and aided).
Interpret consumer trends and purchasing behaviour.
Monitor market movements to adapt the strategy in real time.
Duration :
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year onwards.
Admission Requirements
NIVEAU(X) DE RECRUTEMENT
RECRUITMENT LEVEL(S)
Bachelor and Post-Bachelor (Level 5)
Prerequisites:
The Bachelor in Brand Management and Branding (GM) at ESMEP is open to holders of a French baccalaureate and, at the third-year level, to holders of a BTS or any other Level 5 qualification.
Admission is based on the evaluation of the application file and, if required, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and skills evaluation (written + oral) / Thesis defence / Professional evaluation within the company / Professional management thesis
Training Summary Documents:
Course materials (PDF, and/or Word, and/or PowerPoint formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Admission Deadlines
Registration for the September 2026 intake takes place from 1 March to 20 September 2026.
Registration for the January 2027 deferred intake continues until 18 December.
Modalities
Access to our programs can be initiated:
By the employer,
At the initiative of the employee with their agreement,
By a student or their legal guardian,
Work-study option available from the 3rd year.
After completing the registration form, our school undertakes to respond within 72 hours.
If the program requires prerequisites, we will then propose—regardless of the funding method you plan to use—a knowledge test and/or a placement interview (by phone or videoconference) and/or a review of your application file.
CAREER OPPORTUNITIES
Junior Brand Manager
Strategic Planner
Brand Identity Consultant
Content Manager / Brand Content Specialist
Social Media & Influencer Marketing Manager
Copywriter (Creative Copywriter)
Design & Packaging Project Manager
Brand Experience Manager
Brand Equity Analyst
Product Manager
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST AND 2ND YEAR
The GM programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Activity and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Treasury Management
Visual Identity and Brand Guidelines
Brand Platform and Brand DNA
Brand Storytelling and Narrative
Fundamentals of Fashion Marketing
Internship (Optional)
3RD YEAR
The GM programme in the specialisation year is organised around two (2) blocks:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Packaging and Product Design
Brand Architecture
Brand Equity and Value Enhancement
Influencer Marketing
Semester 2:
Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Compulsory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the trading establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the trading establishment
Block 3: Manage the employees of the trading establishment
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Our Training Organisation
CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
