MASTER’S DEGREE IN DIGITAL PRODUCT MANAGEMENT
- TRAINING ORGANISATION
- MASTER’S DEGREE
Updated on 01/07/2024
ESMEP Business School is a higher education institution subject to state educational supervision through the Académie de Paris. ESMEP offers programmes in Sustainability Management ranging from Bac to Bac +5, delivered both on-campus and online, in initial and continuing education.
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CERTIFICATION PROGRAMME
01-60-05-58-30
contact@esmep.fr / admissions@esmep.fr
MASTER’S DEGREE IN DIGITAL PRODUCT MANAGEMENT
Présentation
The Master’s in Digital Product Management (MPD) at ESMEP is a RNCP-registered qualification, Level 7, designed to train hybrid professionals and product strategy experts over two years, capable of driving innovation and digital transformation within companies.
This programme is perfectly suited to the needs of managers responsible for marketing strategies, who are looking for creative, passionate, curious, and motivated team members.
Programme Benefits:
The MPD Master’s at ESMEP ensures you are highly operational from your first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.
Work-Study Opportunities:
Connections with our network of premium partner companies are provided to support your work-study programme.
Accessibility for Persons with Disabilities:
For any disability-related situation, please contact the Disability Officer.
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
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MASTER’S DEGREE IN DIGITAL PRODUCT MANAGEMENT
Salary
The average annual salary upon graduation from the Master’s in Digital Product Management is €28,000.
Students entering the first year of a Master’s programme are required to successfully complete all skills blocks, while those entering directly into the second year may be exempted from certain skills blocks.
Type of programme:
On-campus
Asynchronous e-learning
Blended learning (on-campus and synchronous or asynchronous e-learning)
Cette formation ne possède pas d’équivalence et de passerelle
Further Studies
This Master’s programme has a professional focus and therefore leads directly to employment.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
PROGRAMME OBJECTIVES
The Master’s in Digital Product Management (MPD) at ESMEP is a Level 7 RNCP-recognised programme that aims to achieve the following objectives:
Master the methods to develop a clear product vision, define its long-term strategy, and ensure alignment with the organisation’s overall business objectives.
Analyse trends, competitors, and unmet user needs to identify opportunities for creating value and launching new digital products.
Acquire the fundamentals of Design Thinking and interface design to ensure the product meets user expectations.
Develop communication and leadership skills to coordinate and unite multidisciplinary teams.
Master A/B testing and experimentation techniques to test new hypotheses and continuously optimise the product.
Manage the product lifecycle from initial concept to evolution or market withdrawal.
Develop the ability to assess the impact and feasibility of features and make difficult prioritisation decisions to optimise return on investment.
DURATION
DURATION OF STUDIES:
1,500 hours over 2 years for students holding a Bachelor’s degree (BAC+3) or equivalent.
750 hours over 1 year for students holding a BAC+4, BAC+5, or equivalent.
350 hours of asynchronous e-learning over 6 to 9 months for students entering Master 1.
450 hours of asynchronous e-learning over 9 to 15 months for students entering Master 2.
INTERNSHIP / WORK-STUDY:
Master 1 (M1): Annual training hours.
Master 2 (M2): Minimum annual training hours: 910 hours.
Admission Requirements
Entry Level(s)
Bachelor’s degree / Undergraduate degree and Bac+4
Prerequisites:
The Master’s in Digital Product Management (MPD) at ESMEP is open to holders of a Bachelor’s degree or any other Level 6 qualification. For entry directly into the second year of the Master’s, candidates must have completed Master 1 or hold an exemption granted by the certifying authority.
Admission is based on a review of the application and, where applicable, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2026 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Digital Product Manager
Product Manager
Product Owner
Digital Transformation Consultant
Innovation Consultant
Acquisition Manager
Product Data Analyst
Lead Product Manager
UX Manager
Chief Product Officer
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST YEAR
The MPD programme in the 1st year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Business Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Treasury Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Models
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Sustainable Strategies
International Management
Introduction to Marketing and Communication
Corporate Sales Strategies
Economic Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
2ND YEAR
The MPD programme in the specialisation year is organised around two (2) main axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-Commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Social Media
Semester 2:
Labour Law
Client Needs Analysis and Requirement Reformulation
Digital Product Design and Launch
Strategic Marketing and Product Placement
Business Game
Internship (Compulsory)
Professional Dissertation Writing
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with AI support
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with AI support
Block 5: Conduct studies and draft reports in economic intelligence and corporate strategy
Assistance with Company
Search
Corporate Research Seminar
Individual Coaching
Networking with the School’s Partners
Funding
The work-study contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Corporate Research Seminar
Individual Coaching
Networking with the School’s Partners
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Tuition fees for the work-study programme: €10,500 VAT included / year
Tuition fees for the full-time programme: €5,500 VAT included / year
Registration fee: €1,000 VAT included
OUR TRAINING ORGANISATION
INFORMATIONS DE CONTACT
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
