MASTER’S DEGREE IN DIGITAL MARKETING AND COMMUNICATION
- TRAINING ORGANISATION
- MASTER’S DEGREE
Updated on 01/07/2024
ESMEP Business School is a higher education institution subject to state educational supervision through the Académie de Paris. ESMEP offers programmes in Sustainability Management ranging from Bac to Bac +5, delivered both on-campus and online, in initial and continuing education.
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CERTIFICATION PROGRAMME
01-60-05-58-30
contact@esmep.fr / admissions@esmep.fr
MASTER’S DEGREE IN DIGITAL MARKETING AND COMMUNICATION
Présentation
The Master’s in Digital Marketing and Communication (MCD) at ESMEP is a RNCP-registered qualification, Level 7, designed to train professionals over two years to design, implement, and manage growth and online visibility strategies for any type of organisation.
This programme is perfectly suited to the needs of managers responsible for digital strategy, who are looking for creative, passionate, curious, and motivated team members.
Programme Benefits:
The MCD Master’s at ESMEP ensures you are highly operational from your first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.
Work-Study Opportunities:
Connections with our network of premium partner companies are provided to support your work-study programme.
Accessibility for Persons with Disabilities:
For any disability-related situation, please contact the Disability Officer.
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
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MASTER’S DEGREE IN DIGITAL MARKETING AND COMMUNICATION
Salary
The average annual salary upon graduation from the Master’s in Marketing and Communication is €28,000.
Students entering the first year of a Master’s programme are required to successfully complete all skills blocks, while those entering directly into the second year may be exempted from certain skills blocks.
Type of programme:
On-campus
Asynchronous e-learning
Blended learning (on-campus and synchronous or asynchronous e-learning)
Cette formation ne possède pas d’équivalence et de passerelle
Further Studies
This Master’s programme has a professional focus and therefore leads directly to employment.
POURSUITES D’ÉTUDES
Après un BTS CI, vous avez donc le choix entre la poursuite de vos études ou la recherche d’un emploi. Vous pourrez par exemple : Entrer en école de commerce Suivre une L3 à l’université Faire une licence professionnelle Préparer une formation en alternance Effectuer des stages en entreprise Travailler et chercher un poste dans les domaines du commerce
PROGRAMME OBJECTIVES
The Master’s in Digital Marketing and Communication (MCD) at ESMEP is a Level 7 RNCP-recognised programme that aims to achieve the following objectives:
Define a coherent multichannel marketing and communication strategy aligned with the organisation’s overall objectives.
Master Acquisition Channels (Traffic), including paid traffic (SEA – Search Engine Advertising, e.g., Google Ads) and organic traffic (SEO – Search Engine Optimisation).
Develop the ability to design, produce, and optimise content (articles, videos, infographics) tailored to each platform to engage the target audience.
Gain proficiency in analytical tools (Google Analytics, dashboards) to collect, interpret data (KPIs), and make decisions based on actual campaign performance.
Master Customer Relationship Management (CRM) technologies and platforms, as well as marketing automation strategies.
Design the overall Digital Strategy and manage the Customer Experience (UX/CX).
Define the Communication Mix and oversee Online Branding.
Understand legal and ethical issues while fostering innovation.
DURATION
DURATION OF STUDIES:
1,500 hours over 2 years for students holding a Bachelor’s degree (BAC+3) or equivalent.
750 hours over 1 year for students holding a BAC+4, BAC+5, or equivalent.
350 hours of asynchronous e-learning over 6 to 9 months for students entering Master 1.
450 hours of asynchronous e-learning over 9 to 15 months for students entering Master 2.
INTERNSHIP / WORK-STUDY:
Master 1 (M1): Annual training hours.
Master 2 (M2): Minimum annual training hours: 910 hours.
Admission Requirements
Entry Level(s)
Bachelor’s degree / Undergraduate degree and Bac+4
Prerequisites:
The Master’s in Digital Marketing and Communication (MCD) at ESMEP is open to holders of a Bachelor’s degree or any other Level 6 qualification. For entry directly into the second year of the Master’s, candidates must have completed Master 1 or hold an exemption granted by the certifying authority.
Admission is based on a review of the application and, where applicable, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2026 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Project Manager in Communication Agencies
Project Manager in Media Agencies or Media Sales
Communications Manager (External/Internal) for the Client
Product Manager
Digital Marketing Manager
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication
Les indicateurs de résultats obligatoires en lien avec le CFA sont disponibles sur https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Les modalités pour l’examen du BTS SAM sont accessibles sur le lien suivant : https://urlr.me/CFsqv
Academic Programme
1ST YEAR
The MCD programme in the 1st year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Business Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Treasury Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Models
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Sustainable Strategies
Introduction to Marketing and Communication
Corporate Sales Strategies
Economic Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
2ND YEAR
The MCD programme in the specialisation year is organised around two (2) main axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-Commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Social Media
Semester 2:
Labour Law
Client Needs Analysis and Requirement Reformulation
Commercial Operations Management
Strategic Marketing and Product Placement
Business Game
Internship (Compulsory)
Professional Dissertation Writing
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with AI support
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with AI support
Block 5: Conduct studies and draft reports in economic intelligence and corporate strategy
Assistance with Company
Search
Corporate Research Seminar
Individual Coaching
Networking with the School’s Partners
Funding
The work-study contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://esmep.fr/tarifs-et-financements/
Tuition fees for the work-study programme: €10,500 VAT included / year
Tuition fees for the full-time programme: €5,500 VAT included / year
Registration fee: €1,000 VAT included
OUR TRAINING ORGANISATION
CONTACTS
E-mail: contact@esmep.fr / admissions@esmep.fr
Phone : 0160055830
